Instagram Marketing for Plumbers

Instagram Marketing for Plumbers

Running a plumbing business is exciting, and lucrative because of the many homes and commercial establishments that need the services. However, there are so many plumbing companies that do the same thing that you do, and are on the lookout for you to slip so that they can grab your customers.

You need to keep make sure you keep your existing customers happy and get new ones. This is why you need Instagram.

What Can Instagram Do For You?

As a plumber, Instagram can give you various possibilities that you never imagined you could enjoy. These include:

    • Get a platform to advertise your business. Instagram receives over 800 million unique visits each month. Most of these visitors are looking for a service.
    • Engage your audience. If you don’t have the money to run a survey, you can use your audience on Instagram to get the information you need. All you have to do is to ask the audience what they think about a given procedure you use, and the comments will flow in.
    • Find your voice. When it comes to social media, numbers mean everything. You need to have as many followers as possible to make an impact. The bigger the audience that you command, the more authority you have on the niche.

These benefits sound great, right? But how can you enjoy these as a plumber? Here are the tips.

Images are Everything

The concept of Instagram is all about using images to communicate. Plumbing is one of the professions that is practical, therefore you have the capacity to take great shots and post them online. You can capture shots of the different processes you undertake when plumbing, and show your audience what you go through so that they can understand more about this service.

To grab the attention of your audience, go for high-quality images. You don’t have to own a high-end camera for this task – you can still capture great images using your smartphone camera.

Engage More

To make the audience interested in your products, you need to talk to them. Answer any questions they have, and provide the information they need. You can come up with a story and run it for 24 hours, explaining in visual form how your services work.

A sneak peek into the way you handle your clients right from the first consultation till payment can be a good way to pass information to the audience. All in all, make sure you keep your audience hooked to your page.

Build Your Following

Remember, Instagram is all about numbers – the more followers you have, the more the possibility of achieving your objectives. Various tools allow you to get more followers without putting in the long hours normally seen with manual Instagram marketing. Spire tells you more about this and guides you on which tool to choose.

In Closing

Plumbing is a hands-on type of services. With the right approach, you can get more customers for your services on Instagram. Make sure you know what you want, and institute different strategies to get it.

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